Typography is everywhere. It’s the way letters look.
“The stretch of time between when you wake up, and when you first interact with some piece of type that someone has drawn, is probably only a couple of seconds.”
Can you go a full day without typography?
You would have to avoid all clocks with numbers, any household appliance with a label: no food packaging (so definitely no coffee), no phone, computer, or reading of any kind. Even if you managed to rid your house of any letters, there’s such a constant onslaught of information, that you wouldn’t even be able to go outside without accidentally seeing a car drive with a logo or a road sign. I’m not sure it’s possible unless you’re blind.
Can you even go a full day without Helvetica?
This is a question that type designer Cyrus Highsmith of Font Bureau attempted to answer. Helvetica is arguably one of the most used typefaces in the modern world. Filmmaker Gary Hustwit even made a documentary, Helvetica, about the history and use of this typeface that has defined the look of the contemporary, urban landscape (watch the trailer).
Simon Garfield’s book about typographic history for the laymen, recounts the unfortunately untrue story of Highsmith’s attempt to get through a day in NYC without seeing or using anything bearing this incomprehensibly ubiquitous Swiss typeface. Garfield fictionally recounts Highsmith struggling to find clothes that didn’t use Helvetica on it’s tags, passing on yogurt with Helvetica labels, and needing to avoid the entire subway system, U.S. dollar bills, credit cards, and TV in the evening.
Unfortunately, it’s not true. Highsmith has never lived in New York City, and his day without Helvetica was strictly a thought experiment. “I think if someone did it totally for real,” he told me, “it would end up with them naked, being chased by the police.”
Although the history of typography is fascinatingly nerdy, my designer-brain has a stream of follow-up questions:
Beatrice Warde’s classic essay, The Crystal Goblet (1930) uses the design of a perfect wine glass as a metaphor for “proper” typography.
You have two goblets before you. One is of solid gold, wrought in the most exquisite patterns. The other is of crystal-clear glass, thin as a bubble, and as transparent. Pour and drink; and according to your choice of goblet, I shall know whether or not you are a connoisseur of wine. For if you have no feelings about wine one way or the other, you will want the sensation of drinking the stuff out of a vessel that may have cost thousands of pounds; but if you are a member of that vanishing tribe, the amateurs of fine vintages, you will choose the crystal, because everything about it is calculated to reveal rather than hide the beautiful thing which it was meant to contain.
Warde’s claim that “typography should be invisible” and only act as a window to content, has proven outdated in contemporary practice, but surprisingly, the design of glassware, and drinking vessels in general, has remained relatively static. Can we turn the metaphor around and use contemporary typography to refine glass design?
These are some of the questions we are attempting to explore with our new line of typographic glassware and this is only the beginning… We are basing our first set on Helvetica so, will these vessels feel subconsciously familiar? Will they even be recognizable? What other typefaces can we use? If objects like glassware are designed with typography, it might be even harder to escape letterforms. If alphabets borrow forms from the environment and vice versa, where is the line between letters and space?
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